I signed up for a seminar to teach me more about online business practices and the second module in the course is about mission statements.

Seems my jewelry business is missing a mission statement.

So I started writing a mission statement.

It’s not going well. 😐

My jewelry business didn’t begin as a business, but it turned into a side hustle and provided me with a creative outlet during downturns in writing ability. I needed something to do with my hands, I liked beads and precious stones, so I began to make bracelets I would wear myself and soon, people mentioned I should sell them. Suddenly, my side hustle was born. πŸŽ‰

For the name, I decided to stick with my brand WriterOfWords (WoW) and created a spinoff which became Writerofwordsjewelry (WoW Jewelry?)

Firstly: Jewelry can be spelled with one or two Ls. I looked it up. I like one L.

Secondly, I’m a less is more kinda gal. Simple is best, always. That goes for jewelry design but also for mission statements.

The second module in my seminar focused heavily on mission statement building. I began by researching both other business mission statements (I’ve written them before in corporate settings) and terms or phrases. I was looking for the perfect words to string together into my very own mission statement.

There are many descriptive words available which I could choose to describe the jewelry I design. You’ve seen some of my bracelets, right? You can look on my page on my website, Instagram or Etsy. If I can toot my own horn, I design beautiful beaded jewelry.

Next, I stumbled over the word beautiful. It’s such an ordinary word though, isn’t it? Ordinary isn’t how I would describe my jewelry, so I pulled up my thesaurus and searched up synonyms. For beautiful, not ordinary. πŸ™„

Synonyms of beautiful:

If you look at the very last word you will see the word pulchritudinous.

Do you know that word? I didn’t.

No, I don’t know how to pronounce it either. πŸ€”

I fired this word off to a friend and told him to write it in a sentence.

He said he didn’t know the word and wanted to know what I was using it for.

I told him I was writing a mission statement for my jewelry business.

He sent me the requested sentence:

Pulchritudinous is a word never to be used in a Mission Statement.



I’m stuck. Help!

I’m determined to focus on business things today and forge forward, come hell or high water (or more snow).

On that note, I should look outside… It did start to snow again last night, and it’s morning now as I type this… πŸ‡¨πŸ‡¦πŸŒ¨οΈβ„οΈπŸ₯ΆπŸ‡¨πŸ‡¦

Thanks for reading!

See you in the comments.

20 thoughts on “Pulchritudinous

  1. What I remember about writing business statements boils down to: vision statement is big picture/ideals/tomorrow while mission statement is small picture/kind of a to-do list/today. Thankfully you’re doing these statements on your own and not with a committee. It’ll go much faster.

    Liked by 2 people

      1. Hello, I had no idea what that word meant when I seen it. I also don’t know what a mission statement is. You make writing look so easy. I always struggle to write a blog post for my website. I guess we learn something new everyday. Thanks for sharing and by the way, you are very creative with jewelry. Nice work!

        Liked by 1 person

  2. There’s a children’s book that uses the word pulchritudinous (can’t remember which one). My daughter was only about 3 when my mom asked me what pulchritudinous meant and as I struggled to think, my 3-year-old answered “Beautiful!” πŸ™‚

    I’ve been in business for 20 years and I don’t have a mission statement. I think they are overrated. But naming your values definitely seems to be worth it. Simple, honest, bewitching?

    Liked by 2 people

    1. I have researched several small and local businesses and noticed not many of them have mission statements…


      I do like the bewitching… hm… made me think of my tarot cards. Tarot-interested peeps also like beaded jewelry, so there is a connection there… Thank you for THAT little tidbit! ❀

      Also your daughter is a smartypants. πŸ™‚

      Liked by 1 person

  3. Does it make sense to put in the concept that you create for yourself first, and will not sell anything that you wouldn’t wear? Isn’t a mission statement like stating a belief about why you do what you do punctuated a bit with how you plan to do that?

    Liked by 2 people

    1. Hm. Interesting. And also true, because every piece I’ve designed, whether I sold it or not, is one I would wear myself (and I have, in some cases).

      Yes, thank you. I’m writing a mission statement, a vision and my core beliefs. It all ties together nicely.

      Liked by 1 person

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