Identifying as a Content Creator (or not)

When you think of the label Content Creator, do you make a positive, negative or neutral association with the term?

I spend a lot of time on the internet and consume a lot of content. Most of it annoys me. I have to search long and hard to find good content I enjoy, at which point I become engaged in the content and often become a loyal follower.

Some of the content I enjoy fuels me to create my own content. I have been influenced by bloggers, writers and authors, artists and jewelry designers, some (few) youtubers and occasionally someone who does marketing and sales well without too much inflated showoff-y lingo and an attitude problem. I mean, I need help in the marketing and sales department but most people who push their complicated lingo on me via some online medium don’t make any lasting impression. I found a few I have bookmarked, but most of the ones populating the internet don’t inspire me at all.

When I think of the term Content Creator, an image pops into my head. I immediately see a perky young person who talks very fast into youtube or some other video platform, often with hair flips and wild gesturing, misplaced giggling and similar youthful and irritating body language. Yes, the men too, although some of them don’t do the hair flip… ๐Ÿ˜›

It is these people, who are often highly successful in terms of stats and income streams, who annoy me the most. It never fails, no matter how often I give them a chance; the first thing I have to do is turn their playback speed from normal to 75% (slower) so I can catch what they are saying because they speak so fast that it’s impossible to stay focused on the topic in question. (Or maybe that’s just me – I’m old and old school and don’t have the patience needed to follow along with all this fast-talking perkiness.)

Because of these and other subjective opinions I have amassed over the past few years, I tend to associate content creation with something negative. This is unfortunate because I am, after all, creating all sorts of content myself.

Do I want to label myself a Content Creator?

I decided to research this term and see if I can come up with a better way to describe, or label someone who creates multiple forms of content, like I do.

The official definition for content creation is this:

Content creation is the contribution of information to any media and most especially to digital media for an end-user or audience in specific contexts.


Wikipedia goes on to introduce the various types of content creator entities or people:

  • news organizations
  • colleges, universities and think tanks
  • companies
  • artists and writers
  • government

At the bottom of this list Wiki included users and teen users. Interestingly, they decided to separate teens into their own category, which is unsurprising really given teenagers make up a huge portion of the content creators on the internet these days.

Blogger, writer, author, storyteller, anecdotist, raconteur

I began my blog because I liked to write about my day. Eventually I diverted a little and wrote fiction. I called myself a blogger which irks me about as much as the term Content Creator. A blogger is a writer, no? I like writer much better than blogger… ๐Ÿ™„

When I first started blogging about 16 years ago the trend was to call all women with children who wrote on a blog ‘mom-bloggers’ which is even more irksome. ๐Ÿ˜€

The evolution of blogging

When you visit my website on a laptop or desktop computer, you can see my main page is laid out like a magazine spread when you select the blog tab. I have multiple pages which lead you to other places where I present my content for you. There it is again, that word content. See what I mean?

You can go to the jewelry tab and look at my collection, you can go to the book tab and buy my book, you can go to the blog and read my drivel, you can go to my contact page to find out how to email me and so on.

Which is why I don’t want to call myself a blogger anymore. I do so much more than just post to the blog.

Circling back around

The term Content Creator, a label really, implies a multitude of creative endeavors are present in the term. This is true for me: I am a blogger who writes stories, an author who published a book, an artist who created a book cover, a designer of jewelry, a photographer who takes pictures and a youtuber who just started videotaping.

It’s much easier to just say I’m a Content Creator, isn’t it.

If this convoluted post reads like an argument, sorry (not sorry). I didn’t mean for it to come across that way. I really only just want to remove that perky fast-talking Content Creator image from my head and replace it with someone who is not that.

I guess I’m stuck with that label for now.

Tell me what you think of the term Content Creator. See you in the comments!

44 thoughts on “Identifying as a Content Creator (or not)

  1. I agree the most successful creators I have seen donโ€™t hold my interest. The exceptions to that are Hollow,Tmartn,and the rad brad. Itโ€™s the ones that are being genuine that bring me back time and again.

    Liked by 1 person

  2. I am as old school as you. However I think we wear many hats. What we call ourselves is situational and we are not pigeonholed by one label. At work, I am an administrator. But I am also a husband, father, alma mater of a certain school, health enthusiast (ie worrier) etc. Regarding โ€œbloggerโ€, โ€œcontent creatorโ€, I have no preconceived ideas about them. After all people blog/produce content about different subjects and in different ways depending on interests, knowledge and experience. However for me, โ€œinfluencerโ€ conjures an image of a young person, usually below 40 and female, who produces content about make-up, fashion, food or travel in that order. I also think our conception of โ€œbloggerโ€, โ€œcontent creatorโ€ or whatever can be influenced by what we consume the most. So to change our perception of the terms, perhaps one can try consuming more content that one finds interesting rather than what irritates (at first). Just thinking aloud. ๐Ÿค”๐Ÿ˜‰

    Liked by 2 people

    1. That’s an interesting perspective. I think the influencer term may have begun with the hair and makeup tutorials on YouTube (don’t quote me on that) ๐Ÿ˜Ž but there is so much more out there now that people are interested in and produce content on.

      I also agree you have to spend a lot of time filtering out the irritants… I found what I like and am loyal to those select few, but it took a while to find. ๐Ÿ™‚

      Liked by 1 person

  3. Yep, I definitely associate content creation with that very 2017 overhyped Youtube prankster vlogger stereotype, but I admit itโ€™s pretty flawed ๐Ÿ˜…
    Thereโ€™s loads of different types of content creation, and itโ€™s something thatโ€™s necessary in a world thatโ€™s full of information and communication

    Liked by 1 person

  4. The term Content Creator indeed means different things to different people but seems to lean more towards marketing (I used to think ALL bloggers were content creators). Well I most certainly donโ€™t do the hair flip #baldie. Nice content โ€“ thumbs up

    Liked by 1 person

  5. I view Content Creator as just that, someone who creates content. But what kind of content? So, I also see it as too vague or general. On my IG profile, I put my title as Writer | Author | Blogger to be more clear about what I do. I am a writer first. I published a book. And I blog – about many topics. And, I also never liked the term mom-blogger, like one more term to stereotype us, ugh, lol. I have thought about being a content writer as a job, but I don’t want to be limited in the content I write. So, I continue to do my own writing, authoring, and blogging. I hope you come up with something that describes what you do. Although, perhaps having several taglines is the way to go?


  6. Content creators are just as you said, people (not just the young and perky) who create content to be digested in any medium. A large portion of content is digital. Everyone here on WordPress is essentially a Content Creator. I do think however that when people hear the term they immediately think of young people making Instagram Reels and Tik Toks. I agree with all of what you said except one thing, young men also do the flip. ๐Ÿ˜†

    Liked by 1 person

  7. I’ve been uncomfortable with the term “content creator” since starting my blog. I don’t mind if other people call themselves that, it just feels weird for me to call myself that. Maybe because, like you, I get an image in my head of what a content creator is (which probably isn’t fair, but oh well) and I don’t want to associate with that. Even referring to myself as a “blogger” makes me uncomfortable. I’m starting to come around on calling myself a “writer” even though I feel like that can define everyone so why should I feel special about it?

    I really just prefer to say “I have a blog where I write stuff”.

    Liked by 1 person

  8. I happen to associate content creators with a positive thing, and considering all the content that you are creating on writing, jewellery, and posts, I’m always looking forward to seeing what you have going on. I also like your maturity and calm presentation.

    Liked by 1 person

  9. Are you con-TENT creator or a CON-tent creator?

    I too create content/stuff/stories/anecdotes/stories/drawings. If someone asks me what I do, I tell them I am a writer. I could say I’m a creator, but that just seems a tad arrogant. ๐Ÿ˜ฌ

    Liked by 3 people

    1. You are a writer. Two other writers, we know what that means because we associate writing with creativity. There are other meanings attached to the word writer which actually implies you are a content creator… ๐Ÿ™„๐Ÿ˜›

      It’s all very confusing isn’t it…๐Ÿ™ƒ

      Liked by 1 person

  10. I follow a duo on YouTube, and even they cringe at “content creator” ๐Ÿคท๐Ÿผโ€โ™€๏ธ It IS tough. “Creator” is okay… content with it though… Meh. I like “Wordsmith” for anything about writing.
    I shall ponder๐Ÿค”, and perhaps the universe will gift me with the perfect words๐Ÿคท๐Ÿผโ€โ™€๏ธ

    Liked by 2 people

      1. Joel & Lia. they do a lot of British Vs American.
        Funny they landed in Toronto today. They have personal channels and another duo channel where the are “tourists” in UK. They’re just genuine, snarky, sarcastic and silly.

        I’m still pondering… I wanna find something simple but cool for “jewelry designer”

        Too much Cuckoo at the Casa rn, and I’m meeting my mother soon…. that’s always draining. It’s been almost 2 years since I’ve seen her. Long story…


        Liked by 1 person

  11. I hate the terms marketing and project manager when it comes to jobs, because they are big generic terms like nice and interesting. But now I can add content creator to my short list. Itโ€™s a catch all that goes around what it actually isโ€ฆlike spin

    Liked by 1 person

  12. In my head, I tend to associate the term with social media. I can see the catch-all aspect of it as being a good thing when you do a lot of different things. At the same time, it does feel a bit like nearly everyone and their pet goat is a content creator of some sort.

    Liked by 1 person

    1. Exactly. That’s another thing, kind of like the word ‘green’ or ‘organic’… the term Content Creator is so overused that anyone can use it which, to me, diminishes the meaning.

      Which leads me to wonder, is it still better to use multiple labels? Do I have to say I’m a writer AND a published author AND a jewelry designer AND a youtuber and and and?

      It’s a little tricky.

      Liked by 1 person

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